Wow. Darlton, tell us how you really feel. LOST’s dynamic duo have hit out on no-uncertain-terms about how they feel about spoilers, and as you can imagine it’s not a dialogue dripping with appreciation. Before you spoiler-junkies jump in with your knives and forks, though, let’s put this in perspective.
First of all, yes Darlton bash the spoiler sites – but why shouldn’t they? Their goal is to create a grand mystery and to craft their stories with carefully planned misdirections to give the viewer the ultimate shock. Of course they hate spoilers. It makes that aspect of their job impossible. And when you think about it, if that is their end goal – yes, spoilers do ruin the show. There is just no argument against that. At the end of the day, of course, it is a matter of personal choice.
But what about the fact that fan sites are promoting the show? The idea that spoilers promote the show is ridiculous. What fan sites do is provide a platform for discussion, and nothing more. There would be no fan sites without the show. LOST is the source of our traffic, therefore we offer nothing to the show. ABC can reach more people in one day with their publicity schema than any LOST fansite can in a year, and at that they can target people who have not watched the show. We all watch the show already. ABC doesn’t care about selling to us, we’ve already bought the product. That may be an afront to some of our egos out here in fansite land, but it is a fact. What we do here in the fan scene is for our fellow fans, in terms of marketing we are nothing but redunadancy. Sure, we may excite the fans – but excited or not, we’re still fans.
The other side to this is… wow, I just can’t believe they went there. There are some hard working individuals in the scene, and regardless of their stance on this debate I don’t consider any of them as cashing in on easy money when it comes to spoilers. It just isn’t that easy. There are definitely merits to everything Darlton has to say about the topic, but it is so wide sweeping that it risks offending even casual fans. I find myself, being someone who tries to refrain from publishing major spoilers, wondering if I am catagorized as a LOST ‘Mercenary’ for utilizing the occasional nugget of info to promote this site?
The comments were reported by Canada.com, and were made at the ABC Press Tour last week.
Simple answer: Yes.
Many people know how to keep a secret, Lindelof said, but some bloggers are genetically predisposed to giving everything away.
“We would greatly appreciate it,” Lindelof said, “if you’re live blogging or talking in any way about the episode you’ve just seen, if you could just tease your readers and not spoil what’s coming.”
Lindelof and Cuse are opposed to spoiler sites on principle.
It’s no skin off their nose, Cuse said – Lost’s ratings aren’t affected one way or another – but, in the end, it’s the fans who pay. Even if they don’t realize it at the time.
Cuse cited one example.
“People who went to spoiler sites learned that the end of the third season was a flash-forward,” he said. “Fine. The thing is, when those people eventually saw that episode, I think they were cheated out of the voyage of discovery. Knowing how it ended wrecked it for them.
“Look, we’re not naive about this. Our fate is largely in other people’s hands – we know that. We always ask that people-in-the-know respect the journey that the fans undergo in watching the show, though. The fact that you don’t know what’s going to happen next when you watch a Lost episode is a big part of what we try to do, as storytellers and entertainers. We try our hardest to fill each show with unexpected turns in the road. Some of these websites are completely mercenary. They’re just using Lost spoilers to make money for themselves. It’s hard to have any respect for that.
“There are always going to be some people who think they absolutely have to know what’s going to happen before it happens, but we honestly believe that most people don’t.”